Some urgent problems of publicity as socio-cultural phenomena in post-soviet space (on the material of Azerbaijan and Uzbekistan)

Abstract

The following problems are considered in the article: 1) national publicitymakers should pay attentinon to artistic solution of publicity production; 2) it is important to look for national self-identification in the sphere of publicity; 3) publicity-givers and makers bear the responsibility for propaganda of not only their wares but also ideas, values; 4) the problem of training of the skilled specialists in the sphere of publicity is urgent; 5) the achievement of the synthesis of external publicity with town environment is necessary.