DEVELOPMENT OF CHINESE NEW MEDIA IN THE DIGITAL AGE

Abstract

Scientific and technological development in China has been steadily advancing. China has entered the era of new media and created many new media technologies, which have played a key role in accelerating the modernization of the media industry. The development of new media in China has created favorable conditions for the development of digital media technology, and digital technology has accelerated the development of new media. The advent of the new media era has brought about major changes in the way information is produced and distributed, which has had a major impact on the traditional media industry. Naturally, with the advent of digital technology, new media have received greater technical support. Popular platforms have emerged that attract the general public and media professionals. As an innovative media model, digital media technology is evolving and continues to be widely used in the media industry. The creation of new media technologies has played a major role in accelerating the development of new media and the modernization process of China's media industry. As a product of the development of the new era and with the great progress of China's economy, digital media technology continues to be explored and integrated in both software and hardware.