THE IMPACT OF SOCIAL MEDIA, THE LATEST MODEL OF A DEMOCRATIC PLATFORM, ON INTERNATIONAL POLITICAL RELATIONS

Abstract

At the end of the 20th century and the beginning of the 21st century, the development of information and communication technologies became an important element in many aspects of social life and led to the emergence of new media used by the majority. Real-time, new media, considered as an "interactive product" of digital technology, attracts scientific and political attention as an urgent issue that expands its role in the social-political communication process. The emergence of social media has led to the formation of modern forms of foreign policy communication that transforms the system of modern international relations, influences the activities of state institutions, and shapes ideas and attitudes about the country as a whole. Diplomatic institutions are also actively using networking opportunities to communicate online with domestic and foreign audiences to cre
ate a sense of citizen participation in the state's foreign policy actions. By creating user profiles in various social networks, the Ministry of Foreign Affairs and diplomatic missions "give information" about their activities, form an attitude towards the state's foreign policy, influence the consciousness of target groups (creates the feeling of "my opinion" is decisive), social networks also provide information between the public and state institutions. contributes to the exchange.