CULTURAL GLOBALIZATION AND CULTURAL IDENTITY

Abstract

The interest in the problem of identity over the last few decades is due to the processes of deformation of traditional forms of socialization of individuals characteristic of modern societies, the rapid development of mass communication media, and the exponential growth of information flows. These phenomena often become one of the factors in the destruction of the boundaries of local, closed sociocultural worlds. Thus, the forms of representation of identification matrices and their fragmentation change. In this regard, in the conditions of the formation of a new type of society - an in formation one, focused on building a multidimensional identity, ultra-individualism, and the implementation of a strategy for building a post-ideological reality - the problem of transforming traditional forms of identification of people appears relevant.