TRANSFORMATIONS OF THE GLOBAL PROCESSES
Keywords:
globalization,, soft power,, severe power,, westernism,, hyperlinks,, “global village”Abstract
At the end of the XX century it became clear that there were two types of power in the governing. One of them is a severe power, which is realized under influence of guns and attack. The other is a soft power. Globalization on the Earth had success due to severe power which was represented in military forces of the USA and continued in NATO. Then globalization was turned into dictates of the West and got the definition of “westernism”. In the XXI century globalization has been pluralistic one. Though there is remained dictates of the West, there are a lot of global players now. Now globalization has become a stage of the contemporary world. Alongside with integrating its culture into the global world, Azerbaijan must be able to turn this culture into oasis in the global world.
