Development trends in the of children's television: The experience of Turkey and Azerbaijan

Abstract

The abundance of advertising blocks, the commercialization of news and the pursuit of ratings bytelevision channels have alienated viewers from television. Thematic channels, which have emerged in thisenvironment, offer viewers the opportunity to watch programs that suit their interests. The article examines theimpact of changes in the world of technology and the emergence of a large number of channels with less fund-ing on the diversification of thematic television channels. The research was conducted on children's channels.Children's channels operating in Azerbaijan and Turkey were comparatively analyzed. Attention was drawn tothe impact of children's channels on the mental, physical and social development of children. The factors influ-encing the increase in the number of children's channels were investigated. In addition to the comparative anal-ysis of children's channels operating in Azerbaijan and Turkey, children's channels operating in the world wereincluded in the research. The fact that TRT Çocuk channel broadcasts more content produced in Turkey wasevaluated as a positive development. The fact that“ARB Günəş”broadcasts more content produced in foreigncountries was associated with the lack of development of the animation sector in Azerbaijan.
Keywords:thematic channels, children's television channels, content, advertising, animation sector