Actual fashion design and folk art

Authors

  • Olga Kvashnina
  • Lidiya Stratonova

Keywords:

digital space, fashion industries, form formation, fashion bloggers, postmodernism

Abstract

Folk costume as a source of inspiration in the work of designers and fashion designers is always relevant. In certain periods the interest in traditional clothing wanes, often becomes the main idea of a fashion season or several, but it never disappears. The explanation is simple, folk costume is a part of civilization, which is inextricably linked with man, his existence in all eras. Folk clothing is an encyclopedia of semantics and semiotics, unique decorative compositions, witty technological and constructive solutions. This invaluable historical experience will always be in demand. Today, in the era of rapid development of digital technologies and artificial intelligence, one could predict a decline in interest in historical phenomena. But there is another unpredictable turn in fashion. Folk costume is once again at the peak of popularity. 

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Published

30.06.2026

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