LINGUISTIC FEATURES OF ADVERTISING SLOGANS (BASED ON ENGLISH MATERIALS)

Abstract

The article is devoted to the linguistic features of advertising slogans based on English language
materials. The article analyzes the principles of composing advertising slogans and stylistic methods
used here. The advertising slogans involved in the analysis were mainly selected from social networks
and, where appropriate, are compared with the Azerbaijani language. In this regard, descriptive and
comparative-typological research methods are used in the article. For the first time, the principle of composing advertising texts within the article is analyzed in detail. The analysis presented in the
article and the results obtained may be of particular importance for marketers working in the field of
advertising and composing advertising texts, and linguists conducting research in this area. In the end,
the results obtained during the scientific research were reflected.