MEDIA NEWS DISCOURSE FROM THE PRISM OF THE TARGET AUDIENCE

Abstract

Currently, the materials used in the media news space are mainly prepared for the target audience.
The approach to the media news discourse from the perspective of the target audience is observed
with the emergence of new trends in the preparation of information materials. Thus, the target audience is a special audience with certain interests and requirements. New information materials for a
special audience are processed according to a special news genre. In short, special news is prepared
for a special audience. In the target audience, the presence of situational background knowledge in the
direction to which the specific news belongs allows the media news text to be relatively complex from
simple, which is mostly manifested in the use of certain terms, narrow-oriented jargons or abbreviations that do not need an opening in the news texts.