THE PROTECTION OF AZERBAIJANI LITERARY LANGUAGE NORMS IN OPEN SPACE ADVERTISEMENTS

Abstract

The article studies the issues of creative non-use of stylistic possibilities of literary language in
advertising texts in open spaces, unpredictability of phonetic, lexical and grammatical requirements
and the influence of these circumstances on the general development of the language. In this type of
writings, the reasons for the widespread and easy penetration into the language of words and
expressions belonging to foreign languages have been identified, and it has been noted the hindering
of understanding incomprehensible terms, negatively affected the style of advertising texts.