FOLKLORIC DYNAMICS IN THE AZERBAIJANI LANGUAGE VIRTUAL SPHERE

Abstract

In the article the folklore process in Azerbaijan languaged virtual space has been drawn into the research work. Change of performance and rendition sphere (transition from the communication “face to face” to the virtual communication) have been reason for the formation in its embodiment meanings (digitization in the form of word, drawing, photo, graphic sign etc.), in the transmission and spreading methods (e-mail, SMS, social network, etc.), as well as the creating innovations in speech, text and audiences, and in general the transition from the traditional folk to the virtual folklore. And it has also raised a number of questions and problems in front of the science that studies folklore, now the most important investigations have been carrying out in some prestigious scientific centers of the world.
In the article all these problems have been looked through in the Azerbaijan languaged virtual space on the foundation of the folklore activity, as the concrete example the explanations on the base of the Albert Einstein’s image have been given. It has been noted that Albert Einstein has been formed as the folklore image in the Azerbaijan languaged virtual space. The emotional-psychological meanings taking part in the formation of this image have been also looked through in the article. Here it has been revealed that folklore processes in the Azerbaijani language virtual sphere are completely differed from the previous periods according to the form, content and function. It means under the influence of the contemporary philosophical-ideological concepts, trends and tendencies in the open information sphere the new proverbs and sayings, the ironic and quizzical models of the traditional folkloric heroes have been appeared in the virtual Azerbaijani folklore sphere.